First Impressions: 2012 Ford Focus

So, I have a confession to make. I really want to like this car a lot.

Ford has drastically upped its game in the last couple of years, refreshing the engine lineup, and putting the “One Ford” philosophy into practice by bringing North American product in line with Europe. We benefit with better engines, better small cars, and better technology than ever before.

After spending a bit over an hour driving from Halifax, NS to my home in Masstown, NS (map), here are some preliminary notes on the new generation Ford Focus.

Pros

  • It is easily one of the best looking vehicles in this segment of the market. And I can have a hatchback? Hell yes!
  • The optional Sony sound system sounds absolutely wonderful.
  • Road noise is minimal considering the segment. Those who have driven a previous generation Kia Rio will understand.
  • Suspension is firm but compliant. The ride is similar to a Volkswagen but without having to sit on seats made of cobblestones lined with ceramic tile.
  • Interior is cozy without being cramped. I feel comfortable.
  • Filled with more tech than anything comparable on the market.

Cons

  • The Focus has done a sharp upmarket jump in North America and the price definitely reflects it. My tester is north of $30,000 CAD…before tax.
  • Headlamps and marker lights on the mirrors have condensation on the inside. This could be nothing. But, it could be a sign of a bad sealing process.
  • MyFord Touch is slower to respond to screen interactions than I would like. And I also now understand how J.D. Power comes up with their ratings. This system is much more complex than the old Sync with Nav.
  • The fuel economy is good. I was hoping for just a little better.

I’ll have more information for you folks later on in the week.